The See-And-Reach-Food Diet

You probably heard of See-Food diet. 

No, I am not referring the diet where you load up on fish, lobster, crab and mussels. 

Rather I am referring to the one that many people crack jokes about. 

One in which you eat everything you see!

But do not laugh too hard. 

For scientists at Cornell University and other research institutions have proven that you actually eat more food if you see food more. 

In fact, if you can see it and it is within your reach, you could eat yourself obese within a few years and not even know what hit you because your food carving evolves unconsciously.

It should be common sense that when you are constantly surrounded by food, you tend to eat more.

But one thing that has not been clear until recently was how seeing food and having it within reach could influence unconscious eating and how it influences what I call eating amnesia.

Developmental psychologists tell us that the more effort or time you invest in a unique activity, the more likely you are able to remember. 

In other words, if you have to go out of your way to get food, you will remember eating it. 

If the food is right there within arms reach, you’ll munch away and more easily forget it.

For years, Dr. Brian Wansink of the Food and Brand Laboratory at Cornell University has been conducting fascinating experiments to discover what really makes you eat more food than you need.

Some of his previous studies revealed that taste, palatability, mood, stress, social context, role models (parental influence), visual cues, visibility and convenience can all influence how much you eat. 

Eating behavior is environmentally and psychologically influenced. 

Appetite is not just biological.